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"To make it transparent for all, we have established the following guidelines and would like to share the details with you and our merchants as well as all other businesses who would like to leverage on Butterfly's network and reach.

"Advertising and Advertisements" include sponsored content and promotions. These regulations govern issues such as acceptance of advertisements and promotions by Butterfly, the manner of display of advertisements and promotions, and the removal of advertisements and promotions. Butterfly has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with advertising. Butterfly may change this policy at any time in its sole discretion by publishing a revised policy.

"Butterfly has sole discretion for determining the types of Advertising that will be accepted, and under no circumstances shall Butterfly's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes such product(s) or service(s).

"Butterfly politely declines any advertising that, in Butterfly's opinion, is not factually accurate and in good taste. Butterfly will not permit at any time the placement of any advertising for illegal or objectionable products. Advertising must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or handicap.

"Advertising must not be related to any of the following: firearms, ammunition, gambling, pornography, tobacco, or the simulation of news or an emergency. The advertising must also clearly identify the advertiser. Any advertising that could be misconstrued as editorial content will be clearly labelled as advertising.

"Butterfly recognizes and maintains a distinct separation between advertising content and editorial and decision-making content. All advertising content in Butterfly shall be clearly and unambiguously identified. On the Butterfly website -- clicking on the ad will link you to an advertiser's site, to relevant information on Butterfly, or to another place designated by the sponsor. Sponsored content areas are labelled as being sponsored and the name of the sponsoring entity is displayed.

"Butterfly reserves the right to reject, cancel, or remove at any time any advertising from the Butterfly website for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any advertising, together with an explanation following the rejection, cancellation, or removal. Butterfly also reserves the right to determine the appropriate placement of the Advertising on the Butterfly website.

"It is the responsibility of the advertiser to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies.

"No advertising shall be permitted which may injure the good name or reputation of Butterfly or the Butterfly website.

Updated on January 2, 2011

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